We understand long term effects branding can have as well as its potential for positive influence.
We believe with a smart enough time frame to cover both conceptualisation & theme-versioning this benefit can be drastically increased.
Establishing a brand with calculated influence is rarely a bad thing.
Establishing a new brand might be easier than redefining a current one.
However, in some cases any foundation is a better direction than none.
More often than not, brand re-management involves considerable changes regarding community response or evaluating its position along side competitors.
It usually takes some time before reintroduction but it is better than the alternative.
B2B / B2C
UI / UX
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Sydney NSW / Hobart TAS